Marketing management is a very complex aspect of any organization. There are many companies who rely on other professional marketing consulting services providers to deal with it. Marketing management involves many crucial functions like managing marketing resources and activities of a firm, implementing practical marketing techniques, segmenting consumer and business markets, researching and analyzing on markets and competitors, etc. Marketing management can vary significantly from one firm to another based on corporate culture, size of the business, and context of the industry. Marketing can be said as a unique and distinguishing function of a business.
While many think marketing management is so complex, it is a routine game for some professionals who prove to be efficient marketing managers of the industry. Marketing management also includes other departments of a company like sales, finance, operations as the functions they perform come under marketing, like if a finance department makes the pricing decisions, it comes under pricing component of marketing. So, the narrower view on marketing functions is what makes marketing management a complex thing for any firm.