Internet Marketing was a new frontier in the advertising and sales. Internet marketing schemes have been around since the invention and creation of the world-wide-web. As websites were developed into online businesses targeting increased revenues for traditional business, the important and prominence of Internet marketing India became a dominating force in the industry, and email marketing is a critical component to a successful online marketing portfolio.
The potential for developing highly innovative and unique advertisement that draw in potential customers is practically limitless especially through the powerful email medium. As and internet grew in size and popularity, the amount of money spent on online advertising increased, as did the desire to develop a variety of cost effective advertising methods which promised a high return for low investment. This is where email marketing fits into the overall picture. It is high volume, high potential for return at a very low cost, there are some risk factors with it such as Spam and blacklists.
There are four major areas, which continue to own the majority of the online marketing shares are:
- Paid search advertisement.
- Banner advertisements
- Classified ads
- Email marketing