Off-page optimization is an important technique which is applied after the on-page optimization. It has nothing to do with the content on your site unlike on-page optimization. And it is a very difficult task to execute, where you need to build relationship with other sites to publish your content or give a link to your site. This process is called link building. These are very important to improve your site’s ranking, to drive traffic to your website and also to improve indexing of your site.
Month: September 2013
Search engine optimization (SEO) is one of the important digital marketing strategy. It has taken a unique place in the digital world where small businesses can get huge benefits. Below you will see some of the SEO basics like pay per click (PPC), pay per impression (PPM) and pay per action (PPA) and its advantages.
To do business online and stay connected to their audiences, having websites is essential for small businesses. A website is a good platform to generate leads, sales and good rate of returns. There are also certain areas of concern for having a website for small business. In this context, it is worthwhile to make a SWOT analysis of having a website for these businesses.
It is important for small business to have websites to promote themselves online. But, small businesses are likely to make mistakes when it comes to their websites. These include not including company’s telephone number, social media buttons, and the like. Though these mistakes look small, but the impact is vast. This is because you might lose traffic, sales and customers. Here are some common mistakes small business owners make with their website.
As the owner of a small business, your role is critical for promoting the business. For this, you need to plan a strategy and execute the same within a time horizon. In this article, we will discuss small business marketing: ideas and issues.
Small businesses with limited budgets can make the most of online advertising as it is affordable when compared to traditional marketing. It also increases the chances of reaching target audiences in an effective, efficient and quick way. In online advertising, businesses have diverse options, they can choose one or more options keeping their budget in […]