Important Aspects Required for a Landing Page

Posted on March 16, 2015 by

Are you a website owner? Would like to make your website landing page more effective to attract your potential customers? Then, you need to take care of the below aspects. Here we have listed out some of the important factors that are necessary for a landing page to improve your online presence. So, know these aspects that play a major role in designing a landing page.

Know your business
Knowing your business and the purpose or the targets of your business is very important aspect that you need to consider when you start making your landing page effective. Know what are important for that particular landing page and include them. Before doing this you must also know who are your potential customers. Knowing your business and customers are related to start designing your landing page.

Know your customers
Every business will have various stages and the audience also varies for each stage. So, at first know and define which type of audience will be willing to watch that particular landing page in your website. Suppose, if you are just in starting stage let the customers get the basic information, for this you need to concentrate on the test users especially local audience. So, know the key stages of your business and your audience and update the content or information accordingly.

Complement your content with images
Too much text or content also irritates a customer or visitor of your landing page. So, to grab their attention you need to complement the text with beautiful images that are related. The size of the image that you use should be correct enough to the page i.e., not too large and not too small. Better to covey your information through info-graphics (combination of content and images), that grabs the attention of the users quickly and is more popular method now-a-days.

Create trust and credibility
Along with the above, the most important aspect is, you need to create trust and credibility to the users by displaying some trust badges or recommendations in your landing page. Positive reviews from the customers also plays major role. Free services also sometimes helps in getting more reviews to your landing page. You can also display or include your business awards and rewards if any. This all build credibility for your business through the landing page.

Include Call to Action buttons
If possible try to include the call-to-action buttons such as “read more” for navigating through a content page or “buy now” if yours is a e-commerce website. These are the buttons most of the websites use to have a good landing pages and this shows that the landing page is credible and good. This also helps in navigating in your website pages and makes them stay for long time in your website. You can benefit a lot through this call-to-action buttons.

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