Internet marketing has given a wide scope for small businesses to explore and develop. With the help of Internet marketing small businesses have the ability to increase their online visibility by applying strategies like SEO, PPC, social media, e-mail marketing, banner ads, etc. Internet marketing has many advantages such as, it is cost-effective, message reaches […]
Tag: Internet Marketing
Social media marketing has gained popularity in the industry today. However, people have some misconceptions on social media marketing. In addition, they underestimate the value and importance of social media. This article, clarifies your common misconceptions on social media marketing. Myth – Social media networking is meant for Teenagers: People have a misconception that Facebook […]
As the owner of a small business, your role is critical for promoting the business. For this, you need to plan a strategy and execute the same within a time horizon. In this article, we will discuss small business marketing: ideas and issues.
There had been a rise in spending on internet products and services by the Indian small and medium businesses (SMBs) having up to 999 employees. According to the AMI study, it was revealed that an amount of US $1.45 billion was spent in 2009 by the SMBs in India. When compared with the other ICT […]
Search Engine Optimization (SEO) is a tool used to improve the visibility of their websites in search engines. Though companies are setting up their own websites, many of them are unable to derive the profits as there is no proper information regarding their websites in search engines. According to the dotSEO’s, ‘Naked SEO Report’, which […]
According to the latest ‘small business bytes survey’, conducted by Streamline.net, many small companies are struggling to maintain their websites. Two- thirds of the small firms have their own websites. Among them only 1 in 10 firms update their website daily, 54% of them agree that they update their website very infrequently. It was found […]
Vast majority of Internet users in U.S search online to find local products and services. The “User View Wave VII” from BIA/Kelsey and ConStat, states that 90% of Internet users search online for nearby businesses, with 97 percent looking toward online media. The other findings of these reports are, in the past 1 year, 58% […]