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The year 2010, was a bad year for Toyota, because of the number of recalls made by the company. This ultimately resulted in the drop of sales of Toyota in the world’s biggest auto market that is US. Toyota Motor Corporation in 2010, has managed to sell only 28000 vehicles more than the Ford Motors globally. GM’s sales climbed by 12.2 percent to 8.390 million vehicles in 2010, with deliveries in two top markets, China and the United States, both exceeding 2 million.
And the other competitor fighting for the top slot in the US market is Europeans largest car maker Volkswagen, which was found to decrease the prices of its vehicles, like Jetta, to catch up. Volkswagen sales rose by about 14% totalling to 7.14 million vehicles in 2010 and the sales of the Toyota are 8.418 million for the same period. Therefore, it can be concluded that there is no danger for Toyota from Volkswagen atleast for a while.
Market researchers say that the company is slowly regaining some of its lost sales and the loyal customers began coming back to buy the Toyota vehicles, making the brand more competent to other brands in the number of sales made. In many consumer attitude surveys, Toyota secured No. 1 position in the year 2010.
In order to increase the sales and to gain the dominant position in the US auto market these three world’s largest automakers are offering lot of incentives and discounts to attract the customers. It is good for customers to see these three big companies struggling to be the world’s top automaker.