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Small businesses with limited budgets can make the most of online advertising as it is affordable when compared to traditional marketing. It also 
increases the chances of reaching target audiences in an effective, efficient and quick way. In online advertising, businesses have diverse options, they can choose one or more options keeping their budget in mind and types of products that they are likely to introduce. There are several online advertising options, but the most effective and proven options are discussed here.
Search engine optimization
Search engine optimization is a technique used to place a website on top of the search engines’ results page. The more a website has good traffic, the better ranking will it get on search engines’ pages, and get noticed by users.
There are some techniques used to make sure that the business website makes it presence on the top of the list in the search engine page, if any relevant keywords are typed in the search engine box by the user that matches with your business.
Content marketing
Content marketing is the most effective and important techniques to promote business online. It educates, informs and provides value to the visitors by posting content, articles or blog that is informative and relevant. It is also very important that the content is original and fresh, and make sure you post articles on a regular basis.
Social media marketing
Social media marketing is a new trend in online advertisement. This technique helps in reaching a larger audience by creating a profile or a group on social networking websites like Twitter, Facebook, LinkedIn, etc. It promotes businesses by adding users as friends/followers and attract them with updates, offers and discounts.
Social media marketing is gaining popularity these days, the number of users on social networking sites are in millions and the number is increasing every day, giving a lot of scope for businesses to promote themselves.
Banner or display ads
Display ads or banners can be noticed on any website. It is the common and simple way of diverting traffic to the business website. It usually contains some information about the company or description of a product.
With new technologies emerging every day, you can notice the banner content in various forms like texts, images, animations, videos, etc. These banner ads can be monitored regularly to analyze the number of visitors of different areas and calculate return on investment (ROI).
All these online advertisement options are very helpful for small businesses to promote and grow their business. But it is the individual business’s choice to adapt one or a combination of methods, that is optimal.