The word investment is itself a scary term for many people. And for some people saving is investing. First of all, the term “investment” is a different notion for different people. And one should be clearer about the difference between saving and investing. Savings will not expect higher returns than the inflation. The things that […]
Category: Business
What Developed Integrated Marketing Communications?
The American Marketing Association was formed in 1937 for the marketers. It defines Integrated Marketing Communications as it is a process to plan the assurance of receiving relevant brand contacts to a consumer or a prospect of a service, product or organization. In the digital economy it is very crucial to approach after aptly analyzing […]
Training Needs Assessment
A tool utilized to identify what educational courses or activities should be provided to employees to improve their work productivity. Focus should be placed on needs as opposed to desires. Conducting training needs assessment can lead to the following To decide what specific training each employee needs and what will improve his or her job […]
My View on Marketing Consulting Services
To be a successful company, it is important to maintain good relation with the marketing consulting company, which keeps the information up to data of market for the company and has knowledge on various tricks played in trade. Most importantly, the consulting company should be a partner with the company, which the company can trust. […]
Real Estate Investment
Since real estate is not directly traded on a centralized exchange, the physical real estate market is characterized by relative lack of liquidity, large lot size, and high transaction costs with properties that are fixed at a location and heterogeneous. Real estate investment lies in three principal areas: 1) indexing, benchmarking and measurement issues in […]
US SMBs are Still Feeling the Heat of Economic Downturn
Office Depot’s Small Business Index, states that small businesses are still facing difficult times and are still continuing to feel the effects of the financial crisis, despite the reports that the economy is on the road of recovery. The survey was conducted on more than 1,000 small businesses, of them 38% responded that they have […]
Exit Rates of Small Wholesalers Increase in U.S because of International
Competition: SBA conducted a study, with an aim to examine the consequences of international pressures on small business firms, still further on wholesalers and retailers. It revealed that, in the case of manufacturers, the exit rates of small wholesalers increased in the form of real exchange rate appreciation, due to international pressure. Key findings • […]
European SMEs Hit by Financial Crisis
According to the European Union report SMEs have a major role in contribution to macro economic growth. Between 2002 and 2008, SMEs in the EU-27 increased by 2.4 million (13%), whereas LSEs grew by 2,000 enterprises (5%). in terms of emplyment, the jobs in SMEs increased by 1.9% annually, while in LSEs it was 0.8%. […]
Cash Flow Problems Threatening SMBs: IGF
Small Business survey-2010, conducted by IGF, reports that, during the past two years of severe economic downturn, 38% of the SMEs in UK have suffered problems due to cash flows and 32% were fearing closure of their business operations due to the problems in cashflows. The reasons cited were, late payment by debtors(56%), uncontrollable economic […]
EU SMEs Contribute Largely in Terms of Total Production
According to European Association, there are about 20 million enterprises in the European Union in 2008. A vast majority (99.8%) of the enterprises are SMEs, while the large scale enterprises numbered about 43,000 only. Due to its vast majority, SMEs have also a major share in economy in terms of contribution prodcution and labor productivity. […]