Search engine optimization (SEO) is one of the important digital marketing strategy. It has taken a unique place in the digital world where small businesses can get huge benefits. Below you will see some of the SEO basics like pay per click (PPC), pay per impression (PPM) and pay per action (PPA) and its advantages.
Category: Business
SWOT Analysis of Having a Website for a Small businesses
To do business online and stay connected to their audiences, having websites is essential for small businesses. A website is a good platform to generate leads, sales and good rate of returns. There are also certain areas of concern for having a website for small business. In this context, it is worthwhile to make a SWOT analysis of having a website for these businesses.
Mistakes – Small Business Owners Make with their Website
It is important for small business to have websites to promote themselves online. But, small businesses are likely to make mistakes when it comes to their websites. These include not including company’s telephone number, social media buttons, and the like. Though these mistakes look small, but the impact is vast. This is because you might lose traffic, sales and customers. Here are some common mistakes small business owners make with their website.
Small Business Marketing – Ideas and Issues
As the owner of a small business, your role is critical for promoting the business. For this, you need to plan a strategy and execute the same within a time horizon. In this article, we will discuss small business marketing: ideas and issues.
Online Advertisement Options for Small Businesses
Small businesses with limited budgets can make the most of online advertising as it is affordable when compared to traditional marketing. It also increases the chances of reaching target audiences in an effective, efficient and quick way. In online advertising, businesses have diverse options, they can choose one or more options keeping their budget in […]
Benefits of Leasing a Car for Business Purpose
People opt for leasing a car with different requirements and different purposes. Some may lease a car for use, some may lease for business purpose or some may lease because of their passion for driving wide range of vehicles, whatever the purpose is, it helps them fulfill their requirements.
Characteristics of a Good Small Business Website
Having a Website has become essential to every business today because of the growing popularity of the Web technologies. Under these circumstances to survive competition, a small business should have a good website. A good website is one that helps you realize the object of doing business without compromising acceptable standards. A good website helps […]
Social Media Marketing Tips for Your Small Business
Social media marketing as a means of promoting business online is gaining importance. Put simply, social media marketing is marketing via social networking sites like Facebook, Twitter, LinkedIn, etc. Social media marketing is different from other forms of Internet marketing. Social media marketing involves interaction with potential customers rather than just promoting the brand or […]
Five Reasons why Business Websites are Still Important
In modern business world, having your own website is very important to sell products and services to customers and public, if you are serious in doing a business. Your company and your commitment are important to make established. However, a corporate website constitutes actually an online profile. Here are five reasons why having a website […]
Know Types of Business Risks
Risk in a business means that it cannot get proper finances. Risks can occur due to innumerable factors. Some risks can be avoided, reduced, and controlled. When you are doing business, you need to find sources of business risks in order to mitigate them. Two types of risks are internal and external. Internal risks are […]