Internet marketing has given a wide scope for small businesses to explore and develop. With the help of Internet marketing small businesses have the ability to increase their online visibility by applying strategies like SEO, PPC, social media, e-mail marketing, banner ads, etc. Internet marketing has many advantages such as, it is cost-effective, message reaches […]
Advantages and Disadvantages of e-Commerce
e-commerce (also called as electronic commerce) is the selling and buying of goods or services over the Internet. Online purchasing is one of the most popular activities in the Internet people which do. There are many advantages and disadvantages with the e-commerce. Now we will see some of them. Advantages: With a website, the local […]
The Four Stages of ‘Change Curve’ Small Business Owners ought to know
The ‘Change Curve’ is a very helpful tool for small businesses to understand the stages of personal transition each employee goes through. It was a model developed by Kubler Ross to explain the grieving process (Shock and Denial, Anger and Fear, Acceptance, Commitment). This model helps small business owners predict how employees will react to […]
Whistleblower Protection Extended to Cover More Businesses
According to the United States Supreme Court, the whistleblower protection also applies to the subcontractors of publicly traded companies. These accounting firms, law firms, investment advisers and other similar businesses that are working for the public companies. The three dissenting justices say that the rule could give protection even to household employees like babysitters. The […]
United States Small Businesses Borrow More
In January 2014, small businesses in the United States took more loans than a year before. The amount of financing to the small companies is measured by the Thomson Returns/PayNet Small Business Lending Index. In January 2014, it rose to 117.2, which is four percent up than a year earlier. Small businesses take loans to […]
Importance of Social Media Marketing for Your Small Businesses
Social media marketing has gained popularity among small businesses and they are taking social media marketing as one of their important marketing strategies in their businesses. It is a helpful platform from where you can reach thousands of customers in a short time with a less efforts. In this post, you will see the importance […]
Tips for Improving Content Marketing for Your Small Businesses
Content marketing is an effective Internet marketing tool to attract, engage and retain the customers. Because these marketing strategies generate leads, creates brand awareness, social media following. So, develop a valuable engaging content that attracts your targeted audience. If you fail to do, you will lose those many customers. In this article, you will see […]
Common Misconceptions on Social Media Marketing among Small Businesses
Social media marketing has gained popularity in the industry today. However, people have some misconceptions on social media marketing. In addition, they underestimate the value and importance of social media. This article, clarifies your common misconceptions on social media marketing. Myth – Social media networking is meant for Teenagers: People have a misconception that Facebook […]
Strategic Partnership between Godaddy and Microsoft to help Small Businesses
Software giant Microsoft and Godaddy – the web hosting and domain name company announced their new partnership on 13 January 2014. The objective of this strategic partnership is to offer “Office 365” service to the small businesses. Today, this service is available in the US and Canada, and may expand worldwide by next three months. […]
Intel’s Move into Wearable Market
At an Consumer Electronics Show in Las Vegas, Intel made public their big move into wearable market for smartwatches, earbuds that monitor heart rate, and smart headsets. It is a major attempt by Intel because smartphone market is dominated by Qualcomm and Samsung Electronics. Intel has built this tiny computer using Quark technology makes it […]