Off-page optimization is an important technique which is applied after the on-page optimization. It has nothing to do with the content on your site unlike on-page optimization. And it is a very difficult task to execute, where you need to build relationship with other sites to publish your content or give a link to your site. This process is called link building. These are very important to improve your site’s ranking, to drive traffic to your website and also to improve indexing of your site.
Tag: Search Engine Optimization
SEO Basics for Small Business owners – PPC, PPM and PPA
Search engine optimization (SEO) is one of the important digital marketing strategy. It has taken a unique place in the digital world where small businesses can get huge benefits. Below you will see some of the SEO basics like pay per click (PPC), pay per impression (PPM) and pay per action (PPA) and its advantages.
Internet Local Search for Small Businesses in U.S.A
A study was conducted in 2009 by TMP Directional Marketing regarding the annual growth of online local search and changes in consumer behavior. The study revealed that there was an enhanced usage of online search channels including mobile platforms, internet search engines and social media. Local business information is known mainly by the internet search […]
UK Small Businesses Ignore SEO due to Lack of Knowledge
Search Engine Optimization (SEO) is a tool used to improve the visibility of their websites in search engines. Though companies are setting up their own websites, many of them are unable to derive the profits as there is no proper information regarding their websites in search engines. According to the dotSEO’s, ‘Naked SEO Report’, which […]