The widespread economic disruption triggered by COVID-19 in the USA had left the small business segment battered and bruised. The initial impact of the pandemic in America in March 2020 was extremely shocking, both for health and the economy. Rampant closure of businesses almost overnight and surging unemployment that reached levels never seen since the […]
Tag: Small Businesses
Website Monetization Trends
This article is going to elaborate on the current website monetization trends in the market. Before that, it would help to have a basic understanding of the term “website monetization”. This monetization is nothing but making the content present on the website generate revenue for the owner of the site. Website monetization involves a long […]
Change in the Digital Market Over the Decades
Digital marketing brought a revolutionary change for brands, businesses, and companies of all sizes. The rise of digital advertising brings new trends every decade, and it is crucial to stay abreast with them. However, digital space requirements are very dynamic, and falling short may result in losing the market. You can either hire a digital […]
Small and Medium Enterprises(SME) in Canada
Small and medium enterprises represent a very large portion of Canada’s economy. Nearly two million of these companies employ six out of every ten working citizens of Canada. Following are few statistics from various departments and sources and are provided here under. Exports Exports play a crucial role in Canadian economy contributing for its growth, […]
Importance of Social Media Marketing for Your Small Businesses
Social media marketing has gained popularity among small businesses and they are taking social media marketing as one of their important marketing strategies in their businesses. It is a helpful platform from where you can reach thousands of customers in a short time with a less efforts. In this post, you will see the importance […]
Tips for Improving Content Marketing for Your Small Businesses
Content marketing is an effective Internet marketing tool to attract, engage and retain the customers. Because these marketing strategies generate leads, creates brand awareness, social media following. So, develop a valuable engaging content that attracts your targeted audience. If you fail to do, you will lose those many customers. In this article, you will see […]
Common Misconceptions on Social Media Marketing among Small Businesses
Social media marketing has gained popularity in the industry today. However, people have some misconceptions on social media marketing. In addition, they underestimate the value and importance of social media. This article, clarifies your common misconceptions on social media marketing. Myth – Social media networking is meant for Teenagers: People have a misconception that Facebook […]
Strategic Partnership between Godaddy and Microsoft to help Small Businesses
Software giant Microsoft and Godaddy – the web hosting and domain name company announced their new partnership on 13 January 2014. The objective of this strategic partnership is to offer “Office 365” service to the small businesses. Today, this service is available in the US and Canada, and may expand worldwide by next three months. […]
Small Businesses to be Taxed at a Higher Rate
ObamaCare is likely to cause a heavier burden on small businesses. This comes into force on the beginning of the year 2014. The tax is on premium paid for health insurance meant for small businesses and individuals. Significantly, the tax on insurance is more than all taxes together on medical devices and prescription drugs. The […]
Is Bing a Better Alternative to Google Adwords for Small Businesses?
Pricing Engine, a marketing platform for small businesses finds that Bing ads are more efficient to buy than Google Adwords. Google has higher CTRs and more search value, and Bing has a lower cost source of leads, and is therefore more suitable for small and medium businesses. The data collected by Pricing Engine from hundreds […]